O2 – REFRESH
To celebrate the 2nd anniversary of O2 Refresh, and the fact that 1.5 million customers would have their bills halved in the next 12 months we made a cat who thinks he’s a dog walk like Travolta to the Bee Gees in this £8.4 million campaign across all channels.
60 second launch ad
Press
Press
Press
Outdoor twin sites
Digital outdoor
Waterloo concourse supersite
As a teaser to main campaign we produced O2's first non branded ad that woke people up to the issue.
Digital
40" product TV