Tony Clements

O2 – REFRESH


To celebrate the 2nd anniversary of O2 Refresh, and the fact that 1.5 million customers would have their bills halved in the next 12 months we made a cat who thinks he’s a dog walk like Travolta to the Bee Gees in this £8.4 million campaign across all channels.

60 second launch ad

Press

Press

Press

Outdoor twin sites

Digital outdoor

Waterloo concourse supersite

As a teaser to main campaign we produced O2's first non branded ad that woke people up to the issue.

Digital

40" product TV