Tony Clements

Big, simple ideas anywhere you want them.

I'm a Creative Director / Senior Creative with lots of experience at some of the worlds leading Ad agencies. I've created integrated campaigns at VML, BBH, VCCP, R/CA and Grey for clients like Boots, O2, Virgin Media, Audi, Easyjet and Surf.

I'm currently Creative Director on Boots at VML – The Pharm. Where I've led the current cross-channel Gen Z beauty campaign, created the first early menopause after cancer treatment social awareness campaign, and introduced a new Boots brand VO, Freema Agyeman. Previous to this I was CD for 6 years on Vitality Health and Life insurance at Snap London (VCCP). I've won big global pitches as well as the smaller often more interesting ones. I've created work that's trended socially around the world. And i've been lucky enough to work directly with the likes of Ronaldo and Usain Bolt. I love creating ideas in any format that make people sit up and take notice of brands, big and small.

I’m married with 2 gorgeous kids (totally unbiased opinion). I LOVE photography and have had exhibitions in the past. I make films of my 1983 classic Mercedes half a million other geeks have viewed on YouTube. I cycle everywhere, Brighton to Paris and the Malaga mountains being highlights.