An interesting project where we had to bring to life the importance of teaching our children how to code. Aimed at the board of Telefonica, and in a country where coding was not yet being taught in schools. It put forward the idea that as a technology company they could teach code to children with free 8 week courses open to everyone, both in-store and online. Changing our children from faceless consumers of technology into the inspiring creators of it.
Internal pitch piece to the board of Telefonica encouraging them to pioneer the teaching of computer code to european children. Arming them with the skills to catch up with the rest of the worlds education systems. The digital part of the concept was completely interactive and animated.
For Teaching Coding – Digital Book