Tony Clements

O2 – On & On


Our 'bubble tap' campaign launched On & On, O2's best ever phone tariff. The TV ad was the UK's most popular in April 2012 (according to Campaign), and the campaign as a whole – TV, press, posters, digital, and facebook teasers – helped drive sales that beat Q3 targets by 15%.

Teaser

Teaser

Teaser

Posters

Posters

Digital outdoor

Campaign magazine

Outdoor